I love this coffee! I’m extremely picky about my coffee and spoil myself with only the best. Flavor, richness, and quality are three important factors to me. When I heard about Heroes Mushroom Coffee, I was skeptically optimistic. I wanted the health benefits of the mushrooms, but I didn’t want to sacrifice taste, flavor, and quality. Other mushroom coffees I have tasted in the past, taste more like dirt and earth. Heroes is completely different! It tastes creamy, flavorful, is completely satisfying and good for me! I keep a pack in my car with me at all times, take them in my carry-on when I’m traveling, and at home since I drink several cups of coffee every day, I use it as an additive to my black coffee (instead of using three or four packets a day) so there are multiple ways to enjoy it! Highly recommend!